My Illustrative Life

I aquired this advert page (got my sister to rip it out of a magazine (she was in the corner, I was in view) in a cafe) last weekend. And not for the reason you may suspect! Compared to my beloved this dude is weaksauce. Not to disparage his objective attractiveness..

I think that the current ad campaign for Gaultier’s Le Male (and whatever the girly version is called) is pretty much super-great. Because it’s a male/female pair, and both versions are almost exactly the same. They’re both soft, but not too soft. Both a little bit fetish-y; the corset for the lady, the sailor outfit for the guy (I love his little hat!). Mimifroufrou.com says

The advertising plays on the ambiguity of a masculine image that is appealing to the gay community for its Querelle de Brest reference but is shown in the TV commercial to be heterosexual.

I don’t know if that’s the intention or the precise direction of the direction (I can certainly believe it) but I do know that I enjoy the heck out of it. This “appealing to the gay community” isn’t just doing that - it’s appealing to the me community.

I don’t want to see ‘traditional’ manly man men man in adverts. They’re boring; I’ve seen them since forever. They don’t interest me because I like balance.. and that applies to all areas.

I like to see trad-masculine balanced with trad-feminine. Why does Hokuto No Ken appeal to my heart so well? Because it’s about uberdudes whose hearts are crying even as they tear off heads. Why do I like to read Being Manly? Because it’s about ‘manliness and masculinities’ (emphasis masculinities) approached in a gender-inclusive, polite way that makes me (a lady!) feel welcomed, and talks about gender relations and gender roles in a positive way. Why do I like to wear Dr Martens and a heavy leather coat on my wide shoulders and army surplus(/inspired) hats? Because I really like to wear pink skirts! Why did I make Laurence Llewellyn Bowen my style icon (and nickname, though I didn’t make that happen, so much) in sixth form?

Because I was at an all-girls school and most of my friends were vocally into lipgloss and high heels. Why do I love the Runaways so hard? Because they were girls who wore girl clothes and who were assertive and who weren’t ladylike and sang about screwing and drinking. I did a whole great long poorly formatted post early on in this blog’s life about my enjoyment of Jean Claude Van Damme movies due to the, perhaps, “masculine femininity” or “feminine masculinity” of the majority of them. Why do I stare so hard and long at my beloved’s Disney-princess eyelashes (other than the whole “I love him” thing)?

For the same reason as why I think these two adverts are the bees knees. Because they’re not so flippin’ gender binary as most of what gets thrown in my face in the everyday.

It’s some kind of mad dream to see a “I just had sex with a lady” gent doing anything other than thinking “I am SO AMAZINGLY THE BEST because getting ladies means you WIN”. It is some kind of madder dream to see a post lady-sex guy doing semi-submissiv, emotion-based flexing about in tight pants and trousers, putting on a little hat (for his own enjoyment!). I’ve got no idea what these scents smell like, but I am fully pro-them.

You see? Advertsising CAN make me want to buy things! It just usually does the opposite.

They ain’t perfect. She could have a smirk after smelling the pillow too. But that? Is a pretty small complaint, considering.

This entry was posted on Wednesday, February 17th, 2010 at 09:56 pm and is filed under information, insulting the professionals, jcvd, admiration, protests, how annoying, videos, tv, photographs not drawings, feminism, things to change, things i heart, me, observational, themes, things i hate, leather, inspired by, character design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.